It’s Friday morning and you haven’t written your blog post scheduled to be published over the weekend. Luckily, you know what you want to write about, and you’re sure you’ll have written a good post before the end of the hour.
Then you sit down at your desk and stare at the screen for five minutes.
Sounds familiar? If you’ve experienced being in such a bind, one reason may be that we sometimes forget that even something as conversational as a blog post can be structured. A task tends to seem enormous or unachievable when we look at it as one activity. When we start breaking it down into tiny, distinct parts, though, it begins to seem more achievable.
This is one of the most effective writing tips for marketers when they find themselves seemingly experiencing writer’s block. Think of the elements of a blog post, then create each element one by one.
Here is an infographic showing seven elements of an effective blog post (you can click on the image to enlarge it):
Keep in mind that not every blog post needs to have all these elements. A more visually oriented post that lets images do most of the talking, such as this one, need not have subheadlines, for instance. It’s also a best practice to add a call to action at the end of the post and on the side as well. (Read more about calls to action here.)
So look at these elements and structure as a guide rather than a rule. In becoming a smarter content marketer, it’s important to know what techniques apply to which situations. And as you improve in your writing, you’ll find that once in a while, it’s more effective to break the ‘rules’ — provided that you can do so convincingly and while still helping out your audience.
Topics: inbound marketing