How Effective are Images and Videos in Blog Posts? 9 Answers

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If you sometimes feel like you've hit a wall with your blog, it might be because of a few factors:

  • you haven't been blogging long enough
  • you don't blog frequently enough
  • your buyer persona profile isn't as well-researched as you need it to be

There may be dozens of other causes as well, ranging from insufficient SEO to unfriendly website design to the lack of a call to action. But one thing bloggers might miss out on is the chance to improve your blog's performance (i.e., viewing time and conversion rates) by using images and videos.

Just how effective are images and videos in blog posts, websites and emails? Let's see what answers some studies have unearthed.


A lot of small- and medium-sized business owners would argue that photos and videos require too much time and resources, especially if they're launching a content marketing campaign with a small team and budget. They require specific software and special skills, and sometimes require more than a day to complete.

But a look at these statistics shows your investment will pay off. People tend to lower their guard more when shown photos and videos, because these are attractive without being intrusive. And when an online viewer enjoys a photo or video, chances are he will share it to his network. And that is one of myriad content marketing benefits for small business — instead of stopping at promotion, it can turn your consumers into brand promoters, without you having to blow your budget on an extravagant media campaign.

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