3 Ways Big Data is Transforming Content Marketing Team Tasks

Posted by Matt Kesby on 10-Oct-2016 09:16:00

As different industries converge these days think consumer electronics and fashion interweaving in a way they’ve never done before traditional job descriptions barely suffice. A human resource manager needs to think like her marketing counterpart if she believes that “HR is the new marketing”, a writer needs to know how small businesses can use SEO effectively, and a graphic designer must be able to analyse complex data and present it as an infographic that the average Internet surfer can understand.

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Topics: content marketing

Four Examples of Content Marketing for Small Businesses

Posted by Kat on 10-Jun-2015 11:22:00

So you’ve heard of content marketing and think it may help your company, which may be a small or medium-sized enterprise (SME). But it seems like such a huge time commitment, and right now, launching a content marketing campaign with a small team and budget is all you can commit to.

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Topics: content marketing

5 Elements of a Call-to-Action

Posted by Matt Kesby on 03-Jun-2015 08:00:00


One mistake many marketers make when publishing content online is aiming only to get their target market to visit the company’s website. On the other hand, entrepreneurs tend to fixate on converting those readers into customers.

There’s a missing link there that often gets ignored: the step that visitors to a website, blog or social media page take to become leads, before they’re ready to become your customers. It’s your call to action (CTA) that makes them take that step.

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Topics: Web Marketing, content marketing, inbound marketing

Writing Tips for Marketers Part2: 5 Content Angles a Marketer Must Try

Posted by Kat on 28-May-2015 08:00:00

(This is the second of a two part series of blog articles on writing tips for marketers. Read the first part, an article on three habits that help us tell stories and combat writer’s block.)

Pressed for time? When launching a content marketing campaign with a small team and budget, a small­ and medium sized enterprise (SME) can fall back on several strategies:

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Topics: Web Marketing, content marketing

What Inbound Marketing Looks Like

Posted by Matt Kesby on 23-May-2015 10:00:00


 

It’s a weekend, and plenty of us have done much heavy intellectual lifting during the week. So let’s have a visual treat to show us what inbound marketing looks like.

Look at these photos below and try to think of how the people in the images feel about the featured products.

 

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Topics: Web Marketing, content marketing, inbound marketing

6 Steps to Get Your Content Marketing Campaign Going

Posted by Matt Kesby on 20-May-2015 08:30:00


 

 

If you’ve decided to invest more in content marketing campaign efforts this year,you’re not alone.Looking at Altimeter Group’s content marketing maturity model below, you’re probably at the standing and stretching phases:

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Topics: Web Marketing, content marketing

5 Tips on Assembling Your Dream Content Marketing Team

Posted by Matt Kesby on 18-May-2015 08:15:00


So you’ve decided to get started with your content marketing campaign  now what? Depending on your company’s size, you’re probably thinking of hiring just one to three people, or you might be thinking of up to nine. Many companies are finding it best to work with in-house teams as well as freelancers, outsourced agencies, and ‘brand fans’ who contribute content.

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Topics: Web Marketing, content marketing, hiring tips, inbound marketing