5 Elements of a Call-to-Action

Posted by Matt Kesby on 03-Jun-2015 08:00:00


One mistake many marketers make when publishing content online is aiming only to get their target market to visit the company’s website. On the other hand, entrepreneurs tend to fixate on converting those readers into customers.

There’s a missing link there that often gets ignored: the step that visitors to a website, blog or social media page take to become leads, before they’re ready to become your customers. It’s your call to action (CTA) that makes them take that step.

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Topics: Web Marketing, content marketing, inbound marketing

4 Tips on How Small Businesses can use SEO Effectively

Posted by Matt Kesby on 01-Jun-2015 12:00:00


For small­ and medium-­sized enterprises, search engine optimisation (SEO) offers the chance to compete with bigger players without busting the bank. But with recent changes to Google’s search algorithm, many are asking whether SEO is dead. And if it is,what does that mean for small business?

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Topics: Insider, Web Marketing

Writing Tips for Marketers Part2: 5 Content Angles a Marketer Must Try

Posted by Kat on 28-May-2015 08:00:00

(This is the second of a two part series of blog articles on writing tips for marketers. Read the first part, an article on three habits that help us tell stories and combat writer’s block.)

Pressed for time? When launching a content marketing campaign with a small team and budget, a small­ and medium sized enterprise (SME) can fall back on several strategies:

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Topics: Web Marketing, content marketing

Writing Tips for Marketers Part1: Try This When You Get Writer’s Block

Posted by Kat on 25-May-2015 19:30:00

In the years I’ve spent writing for a publishing company with a readership across Asia Pacific, US and Europe, I’ve covered, among other topics, new and unique dining experiences. Of these, three chefs stand out in my memory. One aimed to challenge Bangkok’s culinary culture with his deconstruction of Thai cuisine; another courted Hong Kong with artistic, almost abstract plating; the third created a new type of restaurant by invoking intensely all five senses.

What made them take such inventive, daring approaches to food and dining was their non-culinary backgrounds. The first started out as an engineer; thus, his penchant for looking at the parts of a whole and piecing them together in different ways to create a coherent, and maybe even improved, whole. The second studied Fine Arts and began a career as a painter against his parents’ wishes. This helped him create dishes that resembled beautiful abstract art. The third chef had had a successful culinary career by the time he opened his avant-garde restaurant, but what made it so appealing and celebrated worldwide was his integration of food with technology, psychology, music and other fields.

 

Many marketers say that because they haven’t been formally trained as writers, they can’t write.

 

Why does this matter in a post about writing tips for marketers? Because I’ve heard many marketers say that because they haven’t been formally trained as writers, they can’t write. In school, Marketing courses are typically classified under Commerce, while Advertising falls under Commerce or Fine Arts. These programmes don’t tend to offer heavy writing courses or teach how to write in various genres. And so these marketers believe they can’t do it.

If that sounds like you, take heart from these three chefs. You don’t need a writing degree to write well. Writing is about the way you think. The way you look at the world. The way you listen to people.

 

Writing is about the way you think. The way you look at the world. The way you listen to people.

 

If you think that you, as a marketer, need to improve your writing, try starting with these three mental habits that make us seek, see and tell stories.

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Topics: Web Marketing

What Inbound Marketing Looks Like

Posted by Matt Kesby on 23-May-2015 10:00:00


 

It’s a weekend, and plenty of us have done much heavy intellectual lifting during the week. So let’s have a visual treat to show us what inbound marketing looks like.

Look at these photos below and try to think of how the people in the images feel about the featured products.

 

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Topics: Web Marketing, content marketing, inbound marketing

6 Steps to Get Your Content Marketing Campaign Going

Posted by Matt Kesby on 20-May-2015 08:30:00


 

 

If you’ve decided to invest more in content marketing campaign efforts this year,you’re not alone.Looking at Altimeter Group’s content marketing maturity model below, you’re probably at the standing and stretching phases:

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Topics: Web Marketing, content marketing

5 Tips on Assembling Your Dream Content Marketing Team

Posted by Matt Kesby on 18-May-2015 08:15:00


So you’ve decided to get started with your content marketing campaign  now what? Depending on your company’s size, you’re probably thinking of hiring just one to three people, or you might be thinking of up to nine. Many companies are finding it best to work with in-house teams as well as freelancers, outsourced agencies, and ‘brand fans’ who contribute content.

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Topics: Web Marketing, content marketing, hiring tips, inbound marketing

Infographic: Content Marketing Team Tasks

Posted by Matt Kesby on 15-May-2015 08:30:00

 

When you’re launching a content marketing campaign with a small team and budget, you need to plan your moves a bit more wisely. This starts with selecting the right team and knowing what tasks you need them to do.

Below are a few of the more content marketing team tasks, so look for their corresponding skills when you begin assembling your content marketing team. 


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Topics: Web Marketing, Outsourcing & Offshoring

Why Facebook's Instant Articles May Prove Irresistible: A Quick Look

Posted by Kat on 14-May-2015 18:21:00

Facebook has begun testing its Instant Articles with nine publishers participating: America's National Geographic, The Atlantic, The New York Times, NBC News and Buzzfeed; and Europe's The Guardian, Bild, BBC News, and Spiegel Online:

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Topics: Insider, Web Marketing

4 Tips on becoming a Smarter Content Marketer

Posted by Matt Kesby on 13-May-2015 08:30:00

After the initial wave of encouragement and determination to get your content marketing campaign going, two realities tend to send marketers crashing back to shore: time and budget. These constraints are especially present at small and medium-sized businesses, where a marketing team can be composed of as little as one to four people.

If that sounds like you, have hope. Before you allow your marketing team workload to overwhelm you, try these tips on working smarter, not harder, as a content marketer:

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Topics: Web Marketing